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Nike: Naomi Osaka "Today, I'm Stronger"
ADVERTISING CAMPAIGN [2024]
Overview
To re-introduce Naomi Osaka back to tennis for the first time after giving birth to her baby Shaye, we created a campaign titled, “Today, I’m Stronger”. With @nike social and OOH billboard placement in NYC across from Madison Square Garden and LA across from Crypto Arena.
Set Design: The highly contrasted blue floors resemble the Australian Open court in which she will be playing on in her first match. While the dark empty abyss behind Naomi represents the headspace she’s in when she steps onto that court. It’s just her and the moment.
Set Design: The highly contrasted blue floors resemble the Australian Open court in which she will be playing on in her first match. While the dark empty abyss behind Naomi represents the headspace she’s in when she steps onto that court. It’s just her and the moment.
Art Direction
Set Design
Campaign Rollout
Nike: Naomi Osaka "Today, I'm Stronger"
ADVERTISING CAMPAIGN [2024]
Overview
To re-introduce Naomi Osaka back to tennis for the first time after giving birth to her baby Shaye, we created a campaign titled, “Today, I’m Stronger”. With @nike social and OOH billboard placement in NYC across from Madison Square Garden and LA across from Crypto Arena.
Set Design: The highly contrasted blue floors resemble the Australian Open court in which she will be playing on in her first match. While the dark empty abyss behind Naomi represents the headspace she’s in when she steps onto that court. It’s just her and the moment.
Set Design: The highly contrasted blue floors resemble the Australian Open court in which she will be playing on in her first match. While the dark empty abyss behind Naomi represents the headspace she’s in when she steps onto that court. It’s just her and the moment.
Art Direction
Set Design
Campaign Rollout
