Nike Styled By

Nike Styled By

SOCIAL CONTENT SERIES [2023]
Overview
With the goal of creating authentic storytelling around Nike product and athletes, we refreshed the brand’s pre-existing editorial series that shed light on athletes’ personal style. In our updated approach, we looked to build individualized worlds around each athlete’s singular interests and style through editorial photography and a cohesive social content universe, while organically highlighting Nike product as part of genuine lifestyle choices. Athletes featured include British Sprinter Dina Asher-Smith, NBA star Devin Booker,  American sabre fencer Ibtihaj Muhammad, and Australian professional soccer player Sam Kerr.

Art Direction

Social Rollout
DINA ASHER-SMITH
Each fit starts with a feeling. For Dina, the fastest British woman in history, fashion is a fearless and expressive medium to explore the layers of her body and creative mind beyond the track.
SOCIAL ROLLOUT
STILLS, BTS VIDEO & EDITORIAL
DEVIN BOOKER
Devin Booker’s style reflects his roots and life experiences, blending Phoenix’s culture, his Hispanic heritage, and Michigan’s workwear influence. Inspired by his dad’s time in Italy, he’s crafted a timeless, authentic look defined by Chuck Taylors, lowriders, and practical, tailored pieces.
SOCIAL ROLLOUT
STILLS, BTS VIDEO & EDITORIAL
Ibtihaj Muhammad
Where modesty meets bold expression. Ibtihaj Muhammad made history as the first American Muslim hijabi fencer to medal at the Olympics, capturing the world’s attention. For Ibtihaj, fashion is a blank canvas—her style defined by simplicity, modesty, and sleek monochromatic palettes.
Sam kerr
Where streetwear meets sophistication. Sam Kerr cemented her legacy by setting the American NWSL record for most goals in a season. Her style reflects the same precision—a seamless blend of streetwear and luxury refinement.
SOCIAL ROLLOUT
STILLS, BTS VIDEO & EDITORIAL

Nike Styled By

SOCIAL CONTENT SERIES [2023]
Overview
With the goal of creating authentic storytelling around Nike product and athletes, we refreshed the brand’s pre-existing editorial series that shed light on athletes’ personal style. In our updated approach, we looked to build individualized worlds around each athlete’s singular interests and style through editorial photography and a cohesive social content universe, while organically highlighting Nike product as part of genuine lifestyle choices. Athletes featured include British Sprinter Dina Asher-Smith, NBA star Devin Booker,  American sabre fencer Ibtihaj Muhammad, and Australian professional soccer player Sam Kerr.

Art Direction

Social Rollout
LINKS