The Shop Men's Grooming Line:
Product Launch Pop Up

In April 2024, The Shop launched its first- ever Men's Grooming Line with a pop-up experience in the heart of Soho, NYC. The thoughtfully curated space offered guests an immersive introduction to the brand, inviting them to step into the world of The Shop. Attendees enjoyed custom built product sampling stations and interactive photo/ video moments, free cuts, a live DJ setting the mood, customizable bags, complimentary drinks, and to cap it off—an exclusive party to close the night.