Nike CR7 x Sporting CP

We partnered with Nike CR7 and Sporting CP to create promotional assets for the launch of their new third kit collaboration. Sporting CP was Cristiano Ronaldo’s first professional club team. 20 years later, Nike collaborated with him to cement his legacy in the club by creating this kit. The creative was inspired by the island of Madeira Portugal where Ronaldo grew up. The island was formed by peaks and valleys of hardened lava, ash, and rock. Molded into the lava on our set were 5 golden Ballon d’Or trophies that he won. Fusing his worlds together to pay homage to where he came from and his legacy that will live on.