Nike Sabrina 1’s

Nike Sabrina 1’s

PRODUCT CAMPAIGN [2023]
Overview
We crafted the social campaign for the launch of the Sabrina 1, WNBA star Sabrina Ionescu's first signature shoe with Nike. Paying homage to basketball's storied past and its bright future, with Sabrina igniting a new golden age. The set design evokes a dream-like state with flowing drapes and podiums displaying the first signature shoes of legends like Kobe, LeBron, and KD. For Sabrina, it symbolizes joining the ranks of greatness with her own signature shoe, a realization of her lifelong dream.

Director

Art Director

Set Design

Nike Sabrina 1’s

PRODUCT CAMPAIGN [2023]
Overview
We crafted the social campaign for the launch of the Sabrina 1, WNBA star Sabrina Ionescu's first signature shoe with Nike. Paying homage to basketball's storied past and its bright future, with Sabrina igniting a new golden age. The set design evokes a dream-like state with flowing drapes and podiums displaying the first signature shoes of legends like Kobe, LeBron, and KD. For Sabrina, it symbolizes joining the ranks of greatness with her own signature shoe, a realization of her lifelong dream.

Director

Art Director

Set Design